“Document, don't create.”
— Gary Vaynerchuk
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Simplified Meaning:
Instead of trying to make something new and perfect from scratch, focus on recording what is already happening around you. Think about a person who wants to start a blog. Instead of stressing about writing unique, perfect posts, they can share their everyday experiences and what they learn in the process. For example, if they are learning to cook, they can take pictures and write about their cooking journey, the recipes they try, and what they discover along the way. This way, they share real, interesting stories without the pressure of creating something entirely new. This approach also makes it easier to stay authentic and consistent in what they share.
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Authenticity Content creation Content strategy Creative process Documentation Marketing Personal experience Real life Storytelling
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