Innovation Quotes

"If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table." "Me-too companies have not done that well over time." "Sometimes (often actually) in business, you do know where you’re going, and when you do, you can be efficient. Put in place a plan and execute. In contrast, wandering in business is not efficient ... but it’s also not random. It’s guided – by hunch, gut, i" "No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help." "To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment." "We take risks all the time, we talk about failure. We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay." "If you never want to be criticized, for goodness' sake don't do anything new." "Companies are rarely criticized for the things that they failed to try. But they are, many times, criticized for things they tried and failed at." "We understand that and believe in failing early and iterating until we get it right. When this process works, it means our failures are relatively small in size (most experiments can start small), and when we hit on something that is really working for cus" "When you look at something like, go back in time when we started working on Kindle almost seven years ago…. There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company" "As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle. Amazon will be experimenting at the righ" "The smartest people are constantly revising their understanding, reconsidering a problem they thought they'd already solved. They're open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking." "The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller am" "We invent before we have to. These investments are motivated by customer focus rather than by reaction to competition. We think this approach earns more trust with customers and drives rapid improvements in customer experience – importantly – even in those" "Great innovations, large and small, are happening everyday [at Amazon] on behalf of customers." "Get your ideas on paper and study them. Do not let them go to waste!" "And when there isn't anything around to make me laugh, I make something up." "To invent, you need a good imagination and a pile of junk." "I never did anything worth doing by accident, nor did any of my inventions come by accident" "Results! Why, man, I have gotten a lot of results. I know several thousand things that won't work."