Target audience Quotes

"All businesses need to be young forever. If your customer base ages with you, you're Woolworth's."

"Strategy 101 is about choices: You can't be all things to all people"

"Your audience dictates the platforms you use."

"Be a user of your own product. Make it better based on your own desires. But don’t trick yourself into thinking you are your user"

"Trying to figure out how to reach out to the audience is not easy. You have to figure out who they are, what they want, what's going to call them to listen."

"When we consider the target audience of propaganda, we must recognize a natural self-defense mechanism: the critical faculty."

"A plan designed for a specific group of people will not necessarily fit another group"