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"Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway."

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MORE QUOTES BY Jeff Bezos

“Perfection of means and confusion of ends seems to characterize our age.”

Jeff Bezos

“Invention requires a long-term willingness to be misunderstood. You do something that you ...”

“Me-too companies have not done that well over time.”

“To get something new done you have to be stubborn and focused, to the point that others mi...”

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“If you love two people at the same time, choose the second one, because if you really love...”

“The key to success is not in the will to win, but in the will to prepare to win.”

“Stay humble in victory and gracious in defeat.”

“Faith is taking the first step even when you don’t see the whole staircase.”

“In any moment of decision, the best thing you can do is the right thing. The worst thing y...”

“Begin by seizing something which your opponent holds dear; then he will be amenable to your will.”

“Dedication makes dreams come true.”

“As the man once said, the harder you work, the luckier you get.”

“Victorious warriors win first and then go to war, while defeated warriors go to war first ...”

“Your mind must be stronger than your feelings”