John Sculley Quotes

Biography: John Sculley is known for being the former CEO of Apple Inc. from 1983... more Biography: John Sculley is known for being the former CEO of Apple Inc. from 1983 to 1993. He is credited with pushing innovative marketing strategies and expanding Apple’s brand worldwide. Before Apple, Sculley was a successful executive at PepsiCo. His tenure at Apple included both significant growth and challenges. less

"People who take risks are the people you'll lose against""The future belongs to those who see possibilities before they become obvious""Risk-taking is essential for innovation and growth.""Leadership is about creating the conditions for success.""The best results come from building strong teams.""We try to picture how we can thrive, not just survive.""Nobody is gonna pour truth into your brain. It's something you have to find out for yourself""Timing in life is everything""Marketing is really about people and branding is about creating a unique distinction in the mind of the customer""No great marketing decisions have ever been made on qualitative data""It's a lot easier to be brave when you're not alone.""We can all learn from our failures, but I prefer to learn from the failures of others!""I have never forgotten that the future of our company depends on our ability to invent, and it's my job to keep us pointed toward the forefront in both new products and new technology.""As a brand marketer, I'm a big believer in branding the customer experience, not just selling the service""The best way to get approval is not to need it"

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