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"Marketing is really about people and branding is about creating a unique distinction in the mind of the customer"

Translations

MORE QUOTES BY John Sculley

“People who take risks are the people you'll lose against”

John Sculley

“As a brand marketer, I'm a big believer in branding the customer experience, not just sell...”

“It's a lot easier to be brave when you're not alone.”

“I have never forgotten that the future of our company depends on our ability to invent, an...”

FEATURED QUOTES

“Mistakes are inevitable, but it's how we respond to them that defines our character.”

“You are a function of what the whole universe is doing in the same way that a wave is a fu...”

“In the heat of battle when every muscle screams to give up, discipline is what separates t...”

“The biggest risk is not taking any risk”

“I'm living proof that dreams do come true.”

“Integrity is doing the right thing, even when no one is watching”

“There are two kinds of companies, those that work to try to charge more and those that wor...”

“We all have two lives. The second one starts when we realize we only have one”

“We see our customers as invited guests to a party, and we are the hosts. It’s our job ev...”

“One day, in retrospect, the years of struggle will strike you as the most beautiful.”