"企業が競合他社を上回るためには、それが保持できる差別化を確立する必要があります。"

Simplified Meaning:

For a company to do better than its competitors, it needs to create and maintain something special that others can’t copy. This could be a unique product, excellent customer service, or an innovative way of doing things. For example, Apple has made itself stand out by designing sleek, user-friendly devices and building a strong brand that people trust and love. They keep improving their technology and always offer something that feels new and exciting, which is hard for other companies to match. If you're running a business or working on a project, think about what makes you different. Maybe you have a unique skill or an approach that others don’t have. Focus on strengthening this unique feature and keep finding ways to improve it. By doing this, you create a lasting advantage that helps you stay ahead of others.