“When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.”
“If soldiers are punished before they have grown attached to you, they will not prove submi...”
“In battle, use both the direct and indirect methods to your advantage.”
“When your army has crossed the border, you should burn your boats and bridges, in order to...”
“Everything that happens happens as it should, and if you observe carefully, you will find ...”
“Live without pretending, love without depending, listen without defending, speak without offending”
“Man suffers only because he takes seriously what the gods made for fun.”
“Today I will do what others won’t, so tomorrow I will do what others can’t”
“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the re...”
“Failure is an option here. If things are not failing, you are not innovating enough.”
“Don’t be afraid to be ambitious about your goals. Hard work never stops. Neither should ...”
“This too shall pass”
“The early bird gets the worm, but the second mouse gets the cheese.”
“Everything alters me, but nothing changes me.”
