Sun Tzu Quotes

Biography: Sun Tzu is known for his seminal work "The Art of War," a timeless mil... more Biography: Sun Tzu is known for his seminal work "The Art of War," a timeless military treatise. Born around 544 BC in ancient China, he was a military strategist and philosopher whose insights on strategy, tactics, and leadership have influenced both warfare and modern management practices worldwide. less

"The supreme art of war is to subdue the enemy without fighting.""The expert in battle moves the enemy and is not moved by him.""When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.""To know your enemy, you must become your enemy.""All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near""Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.""Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.""If his forces are united, separate them.""Begin by seizing something which your opponent holds dear; then he will be amenable to your will.""When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.""When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.""The opportunity of defeating the enemy is provided by the enemy himself.""Plan for what it is difficult while it is easy, do what is great while it is small.""Be where your enemy is not.""It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.""Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.""The wise warrior avoids the battle.""Build your opponent a golden bridge to retreat across.""The greatest victory is that which requires no battle.""If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in ever"

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