Customer centric approach Quotes

"When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer."

"We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent."

"The best way to look at any business is from the standpoint of the clients"

"There are many advantages to a customer-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want somethin"