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"We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent."

Translations

MORE QUOTES BY Jeff Bezos

“We recently greenlit a particular Amazon Studios original. I told the team my view: debata...”

Jeff Bezos

“When [competitors are] in the shower in the morning, they're thinking about how they're go...”

“Day 2 companies make high-quality decisions, but they make high-quality decisions slowly. ...”

“Great innovations, large and small, are happening everyday [at Amazon] on behalf of customers.”

FEATURED QUOTES

“It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.”

“The most important quality for an investor is temperament, not intellect”

“The root of suffering is attachment.”

“In 1995 I had $7 bucks in my pocket and knew two things: I’m broke as hell and one day I...”

“Genius is 1% talent and 99% percent hard work”

“The great question that has never been answered, and which I have not yet been able to ans...”

“Certain things in life simply have to be experienced and never explained. Love is such a thing.”

“You pray for rain, you gotta deal with the mud too. That’s a part of it.”

“Once we accept our limits, we go beyond them.”

“The biggest risk is not taking any risk”