Customer Perception Quotes

"Brands mature over time, like a fine wine, and are simply the collection of your positive or negative actions. " "Marketing is really about people and branding is about creating a unique distinction in the mind of the customer" "If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... they ask, why would you buy it if you can choose a trusted brand unless there's a big difference? A lot of times, an entrepreneur will come up with something that's only slightly better. It can't be slightly better. It's got to be a lot better."