“Every single company needs to start thinking and acting like a media company.”

Simplified Meaning:

In today’s world, companies must share their ideas and stories like news organizations do. This means creating interesting content that people want to see and hear, such as videos, blogs, and social media posts. For example, a small bakery can share recipes, baking tips, or behind-the-scenes videos of how they make their cakes. This attracts customers and builds a connection with them. Imagine a clothing store that shows fashion tips, interviews with designers, or updates on the latest trends. People who follow this content might feel more engaged and loyal to the brand. In essence, it’s about communicating effectively and keeping people's interest. By acting like a media company, businesses can reach more people and build stronger relationships with their customers. Content like articles, videos, or social posts helps a company stand out and stay relevant. This approach can be especially helpful in promoting products, sharing news, and creating a community around their brand.