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As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle. Amazon will be experimenting at the righ

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Translations

MORE QUOTES BY Jeff Bezos

“If you're not stubborn, you'll give up on experiments too soon.”

Jeff Bezos

“We take risks all the time, we talk about failure. We need big failures in order to move t...”

“Most decisions are two-way doors. If you make the wrong choice, you can walk back out, pic...”

“Before God we are all equally wise - and equally foolish.”

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