“Market research doesn't help. If you had gone to a customer in 2013 and said, 'would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays musi”

Simplified Meaning:

Sometimes people don’t realize they want something until they see it. Imagine back in 2013, if someone asked you if you wanted a small device in your kitchen that you could talk to, and it could turn on lights or play music. You might have thought that sounded strange or unnecessary because you weren't used to the idea. It's similar to how people didn't think they needed smartphones until they started using them and found out how useful they could be. A real-life example of this is the iPhone. Before it was invented, people were happy using basic mobile phones and couldn’t imagine needing a phone that could also take pictures, play games, or browse the internet. But once they saw what it could do, it became an essential part of daily life. This idea shows that sometimes innovation means creating something new and figuring out what people want before they even know it themselves. So, instead of only relying on what customers say they want, it's sometimes important to think ahead and create products that can shape the future. If you have an idea, believe in its potential and try it out, even if others don’t immediately see its value.