"你可以通过突破性创新、渐进式改良或复杂的协调创造价值。伟大的公司通常做到这三者中的两项。最优秀的公司做到了全部三项。"

Creating value in a business can come in different shades. You can introduce something completely new, polish what already exists, or expertly manage the moving parts of your organization. Often, successful companies focus on two of these strategies. The truly exceptional ones, however, master all three.

Think about Apple. In the early 2000s, they didn't just release products; they revolutionized entire industries. The iPhone wasn't just a phone; it was a mini-computer, camera, and entertainment center in your pocket. That's breakthrough innovation. But Apple didn't stop there. They continually refined their products – each new version of the iPhone had a better camera, faster processing, and sleeker design. That’s incremental refinement. And then, there’s the magic behind the scenes. Apple’s supply chain and coordination are legendary. They manage to get all those parts and pieces from around the world to the right place, at the right time, and in the right quantities. That’s complex coordination.

Now, let’s bring this back to a more personal level. Imagine you’re a chef. You can come up with a brand-new dish that no one has ever tasted before – that’s your breakthrough innovation. But even if you have this fantastic new recipe, you should always look for ways to make it even better. Maybe you tweak the seasoning or find a better way to present it on the plate – that’s your incremental refinement. And let's not forget the coordination part. You need to make sure the ingredients are fresh, the kitchen staff knows their roles, and everything comes together in perfect harmony when it’s time for dinner service.

Do you see the pattern here? It’s not just about having one fantastic idea or smoothing out the rough edges. It’s about doing all of these things and making sure they work together seamlessly.

So, how can you apply this to your own life or business? Start by looking at what you’re already doing. Are you focusing too much on one area and neglecting the others? If you're always coming up with new ideas but never improving the existing ones, it might be time to shift your attention a bit. Or, if your processes are a mess, even the best ideas won’t get you very far.

Here's a relatable scenario. Think about a small-town bakery. Jane, the owner, might have an amazing new cupcake recipe (breakthrough innovation). She can spend time perfecting the frosting technique or experimenting with different flavors (incremental refinement). But if Jane doesn’t manage her inventory well, or if her staff isn’t trained to keep up with the growing demand, customers will leave dissatisfied (complex coordination).

This three-pronged approach isn’t just for the Apples and the Teslas of the world. It’s for anyone looking to create real, lasting value. So, next time you're brainstorming a new project or looking to improve your business, remember the trifecta: innovate, refine, and coordinate. You don’t have to be perfect at all three right away, but keeping them in mind will set you on the path to greatness.