If you look good, you feel good, if you feel good, you play good, if you play good, they pay good

We searched Deion Sanders' published works, including his memoir *Play Ball*, alongside decades of ESPN interviews, Super Bowl press conferences, and archived media appearances, and found no primary source documenting him saying this exact four-part line at a specific time and place. The saying is overwhelmingly tied to Sanders in popular coverage as a "Prime Time" mantra, and several recently published books repeat it in his voice — notably *We Run This House* by AnnaSofia Dickens (2025), which states "this became Deion's mantra and is now a big part of the University of Colorado team that he coaches." These, however, are secondary retellings that credit him rather than primary documentation of an original utterance. We also weighed whether the line predates Sanders: the shorter "look good, feel good" coaching axiom has floated among various sports figures over the years, but we found no specific, dated instance of this precise four-clause rhyme ("...if you play good, they pay good") spoken or written by a named alternative author before him, so there is no citable competing origin to support misattribution. What we have is a saying consistently and exclusively credited to Sanders across many sources, matching his documented public persona, but lacking a confirming primary record. Absent a traceable original source and absent any credible rival claimant, this rests as commonly credited but unproven. Our conclusion is attributed.