"Les marques mûrissent avec le temps comme un bon vin et sont simplement la collection de vos actions positives ou négatives."
— Gary Vaynerchuk
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Simplified Meaning:
Brands change and grow over time, just like how wine gets better as it ages. A brand is really the result of everything a company says and does, whether it's good or bad. Think of it like a person's reputation. For example, if someone is always kind and honest, people will think highly of them. But if they're often rude or dishonest, people won't trust them. Similarly, if a company consistently provides great products and customer service, people will respect and trust that brand. On the other hand, if they often fail to meet expectations, their brand will suffer. For someone managing a brand, this means it's crucial to make good decisions and act in ways that build trust and respect over time.
Related tags
Brand evolution Brand identity Branding Business growth Customer perception Marketing ReputationFEATURED QUOTES
