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"If people believe they share values with a company, they will stay loyal to the brand."

Translations

MORE QUOTES BY Howard Schultz

“When you're building a company, you are building a community”

Howard Schultz

“You can’t buy someone's heart. You have to earn it”

“Believe in your dreams and dream big. And then after you've done that, dream bigger”

“Dream more than others think practical. Expect more than others think possible.”

FEATURED QUOTES

“The future depends on what we do in the present.”

“The key is not to prioritize what's on your schedule, but to schedule your priorities.”

“I made a commitment to completely cut out drinking and anything that might hamper me from ...”

“Do not judge me by my successes, judge me by how many times I fell down and got back up again.”

“Convince your enemy that he will gain very little by attacking you; this will diminish his...”

“Out of your vulnerabilities will come your strength.”

“Only the guy who isn’t rowing has time to rock the boat.”

“When your army has crossed the border, you should burn your boats and bridges, in order to...”

“A life spent making mistakes is not only more honorable, but more useful than a life spent...”

“When you say ‘yes’ to others, make sure you are not saying ‘no’ to yourself.”