"El éxito de una empresa depende del desempeño de sus actividades en comparación con sus rivales"
— Michael Porter
Simplified Meaning:
For a company to do well, it needs to do its jobs and tasks better than other companies in the same field. Imagine two coffee shops on the same street. If one coffee shop has faster service, tastier coffee, and friendlier staff, more people will go there instead of the other one. This means that its activities, like making coffee quickly and being nice to customers, are being done better than its rival. A company should look at what its competitors are doing and find ways to do those things even better. People running a business can use this idea by always trying to improve and stay ahead of others, which in turn helps the company grow and succeed.
Related tags
Business strategy Business success Company performance Competition Competitive advantage Market competition Performance evaluationFEATURED QUOTES