Value proposition Quotes

"Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sell your product to the world"

"There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."

"Productize yourself"

"There is only one valid definition of business purpose: to create a customer."

"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole."

"What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it"

"Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value."