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"I’m not against beta testing or surveys. But you, the product or service owner, must understand the customer, have a vision, and love the offering. Then, beta testing and research can help you find your blind spots. A remarkable customer experience starts "

Translations

MORE QUOTES BY Jeff Bezos

“If you never want to be criticized, for goodness' sake don't do anything new.”

Jeff Bezos

“Most decisions are two-way doors. If you make the wrong choice, you can walk back out, pic...”

“Cleverness is a gift, kindness is a choice. Gifts are easy -- they're given after all. Cho...”

“You have to be willing to be misunderstood if you're going to innovate.”

FEATURED QUOTES

“The more you learn, the more you earn.”

“If you see me in a fight with a bear, pray for the bear”

“It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.”

“You either play the game or let the game play you.”

“I think a role model is a mentor – someone you see on a daily basis, and you learn from them.”

“With drive and a bit of talent, you can move mountains.”

“When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.”

“The reward of our work is not what we get, but what we become.”

“The greatest education in the world is watching the masters at work”

“Live without pretending, love without depending, listen without defending, speak without offending”