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"Competition on dimensions like quality or cost is mutually destructive and does not lead to the creation of sustainable advantage"

Translations

MORE QUOTES BY Michael Porter

“The best CEOs I know are teachers, and at the core of what they teach is strategy”

Michael Porter

“The underlying principles of strategy are enduring, regardless of technology or the pace of change.”

“The essence of strategy is that you must set limits on what you're trying to accomplish”

“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”

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