"Les gens ne veulent pas acheter une perceuse de six millimètres. Ils veulent un trou de six millimètres."

Simplified Meaning:

When people buy something, they really care about what it does for them, not the thing itself. Think about when someone buys a ladder. They don’t buy the ladder just because they like ladders; they buy it because they need to reach high places, like to change a light bulb or paint a wall. In the same way, when someone buys a drill, they aren't excited about owning a drill; they need it to make holes. So, if you are selling drills, you should focus on showing how easy and effective it is to make holes with it. People are more interested in the benefit or the end result than the tool they use to get there. This idea can help in many areas of life, especially when explaining or selling something. Think about what someone really needs and how your product or service can meet that need. For example, if you offer tutoring, don’t just talk about the hours you teach; explain how it will help the student succeed and feel more confident. By focusing on the actual benefit, you connect better with what people really want.